Two of the great truisms of fundraising are:
(1) As much as 50% of all gifts come in the last six weeks of the year
(2) Nearly 33% of all gifts come in December
While study after study has indicated income tax deductions usually are not the reason people make gifts, the calendar year-end is a call-to-action to get people to execute a gift they have been contemplating. Your job is to make your organization easy to give to.
Don’t miss learning the 13 things every nonprofit leader should be doing at year end to make giving easy. This nonprofit leader checklist will help you achieve your fundraising goals.
Presented by Wes Wicker and Scott Sikes, Columns Fundraising